Fundamentals of Good Business
(For Death Doulas and Kindred Practitioners)
This CPD for doulas and kindred practitioners has been brewing for quite some time and now it is going ahead! Below are the 6 session details and dates; the dates are all on wednesday evening but irregularly spaced to fit in with Alexandra's schedule but if you cannot make the live sessions of course you get the workbook and recordings.
The workbook will be written "live" meaning that before each session you will get the workbook chapters, worksheets and info notes in the week beforehand (no less than 3 days before) and then you will also have the session which will be recorded. The sessions will be edited to become the course videos for future cohorts.
This course will retail at £75 when completed so you can join now for £40 (or more if you feel you can afford it) and get the material fresh and live as it happens.
SIGN UP HERE: https://www.journeywithdeath.com/cpd
Alexandra has a degree from Warwick Business School and has been self employed since 2008, is the director of the social enterprise that holds the death doula courses Sacred Circle Training Co CIC, also a limited company and is trustee of Charitable Incorporated Organisation with prior experience of founding co-operatives included a Community Benefit Society and being chair of the Board of an Industrial Provident Society. Alexandra has also been broke... bankrupt and had their house repossessed... and rebuilt their life from nothing; including years where Death Doula work was their bread and butter but has not always (despite their best intentions) been able to run a Good Business - because of the pandemic and care responsibilities. So... bringing LIFE experience as well as practical guidance, as always grounded in a sacredness that means that entrepreneurship and ethical business becomes an expression of the Mystery.
SESSION PLANS
Session 1 Establishing the Basics of who you are, what you do, for whom and why?
29th July 2026 7-9pm UK time
1. Ground your Vision in Service – understand your WHY?
2. Map the Landscape – who are your community?
3. Start with a realistic assessment of who can pay and who needs your services?
4. Map your Kindred practitioners – competitiveness is not the doula-way
5. What do you offer? What are your “products and services”?
Session 2 Orientating Yourself towards Entrepreneurship
12th August 2026 7-9pm UK time
6. Setting out: Name yourself and also separate personal from business
7. Review your personal financial needs and identify how much you need to Net
8. Identify your business running costs both fixed and variable – to give you a Gross income target
9. Use your Gross income target to determine your minimum price per hour or per product
10. Familiarise yourself with your legal obligations; sole trader, limited company, social enterprise or charity / CIO
Session 3 Customer Relationship Management AKA the Money Pipeline
3rd September 2026 7-9pm UK time
11. Create a Customer Relationship Management (CRM) pathway plan
Session 4 Financial Forecasting AKA falling in love with Excel as a Visioning Tool
9th September 2026 7-9pm UK time
12. Create a Financial Forecast as the foundation for your business plan
13. Map out your product, customer base, route to visibility and CRM alongside your financial forecast to produce a Business Plan
14. Keep clear and accurate records of the time you spend on the business and your income and expenditure
15. If you are a sole trader deriving most of your income from this work or any other legal from eg limited co, cic or cio – definitely consider a good accountant to be an important business expense
Session 5 Discipline and Trustworthiness
16th September 2026 7-9pm UK time
16. Show up for your business, allocate dedicated business hours and BE there
17. If you hold debt or if you are at risk of incurring debt due to chronic underearning then consider attending Business Debtors Anonymous meetings online for peer to peer, no fees, group support to run a spiritually sustainable business
18. Forms of investment
19. Demonstrating Social Benefit
20. Policies and Protocols; also good business etiquette
Session 6 Making Peace with Profit in Sustainable Business FINAL SESSION
7th October 2026 7-9pm UK time
21. Beware grant funding! Strive to be profitable in order to be sustainable
22. Profit is not the same thing as capitalism
